Reach for a Dream
During then international COVID19 pandemic, Alpha Pharm recognized the need to improve the quality of life for those most impacted by the stringent limitations set by lockdown regulations, children fighting life threatening diseases. Many children participating in the Reach For a Dream Foundation’s initiatives were unable to go outside at all during the pandemic as they were at high risk of contracting the virus. Alpha Pharm decided to raise funds to help improve the overall quality of life at the foundations reach, as well as creating and delivering activities for the children to enjoy indoors such as colouring books with imagery honouring the frontline workers whose sacrifices and service kept the nation safe. R30 000.00 was raised and donated to the cause.