In 2020 Alpha Pharm sought to bring a joyous end to what can otherwise be viewed as a complex and difficult year. Alpha Pharm stores across the nation banded together to teach children about charity as well as spread happiness.
The Naughty'n'Nice campaign offered children and parents to participate in a charity drive competition. Alpha Pharm understood that the wide spread effects of the international Covid pandemic meant that there were many areas that needed help. So the pharmacies chose independant charities within their respective communities to support. Children and parents donated items of food and clothing relevant to the charities needs, and then entered a wish list into Santa's mail box ,in store.